CONTENT LOCALIZATION MADE SEAMLESS
Acheron & CHILI Transform Global Marketing Operations
Acheron and CHILI partnered with the world’s largest insulation materials manufacturer to revolutionize content localization across 40+ countries. By leveraging CHILI GraFx smart templates and integrating Product Information Management (PIM) and Digital Asset Management (DAM) systems, Acheron automated the creation of multilingual product catalogs and marketing assets.
This innovation eliminated manual updates, reduced 1800 man-days of creative effort, and ensured brand consistency, legal compliance, and faster time to market. The result? Seamless global expansion without compromising on quality or customer engagement.
WE DO LOVE
Facing Challenges
The client faced significant challenges in managing the localization of their content across 40+ countries. Creative designers were burdened with manually copying over 300 fields from Product Information Management (PIM) data into product catalogues, a process that had to be repeated for each language and region.
This not only overloaded designers with non-creative, repetitive tasks but also increased the risk of inconsistent product information when updates were required.
Additionally, disconnected systems like PIM, DAM, and design tools created data silos, further complicating the process of ensuring accurate, compliant, and brand-consistent content. These manual processes led to delays in time-to-market, making it difficult for the company to meet its global expansion goals efficiently.
WHAT ACHERON DO ?
Our Implementation Approach
Our approach focused on streamlining and automating the content localization process by implementing CHILI GraFx publisher, integrated with the client’s Product Information Management (PIM) and Digital Asset Management (DAM) systems. We created smart templates that allowed designers to build the base layout just once, while language, certifications, and product-specific data were automatically populated based on business rules.
This automation eliminated the need for manual copy-pasting, ensuring consistent and up-to-date content. By integrating PIM with CHILI, product specifications were fetched directly, maintaining accuracy and compliance across all regions.
Sales and marketing teams could now generate localized content on demand, reducing the burden on creative designers and drastically improving time-to-market. This approach saved 1800 man days of creative effort, ensured brand consistency globally, and allowed the client to efficiently manage multilingual content while meeting legal and regulatory requirements.
The Results
- Saved 1,800 man-days by automating content localization tasks.
- Accelerated time-to-market for multilingual content across 40+ countries.
- Ensured brand consistency and legal compliance globally with smart templates.
- Supported global expansion without compromising quality or compliance.
- Empowered sales and marketing teams to generate localized content on demand.
- Integrated PIM and DAM systems, eliminating data silos.
- Freed creative designers to focus on more valuable, creative tasks.
- Improved customer engagement with accurate, localized content.
